Send a letter, card or an email offering an introduction to your ‘new’ specialty. Reach out to present shoppers and contacts as well as those with the identical target market, supreme shopper or niche; e.g. private trainers, assistants and concierge providers, event planners, florists, specialty and luxurious travel agents.
As I built my clothes company from the bottom up, I traveled to cities near my home state of Minnesota to pitch my brand to store homeowners. I visited retailers in Milwaukee, Madison, and Chicago with a backpack stuffed with t-shirts, a catalog displaying our pricing information, and an order kind that I hoped would quickly be stuffed out. In additional to my native gross sales strategy, I developed a spreadsheet that contained contact info for buyers throughout the country in cities that I used to be unable to satisfy with in particular person. With each launch, I relentlessly pursued each buyer with my new product offerings, hoping to close offers …